Raising Awareness for Domestic Violence with a Purple Purse

Did you know that domestic violence affects 1 in 4 women in her lifetime?
That’s more women than breast cancer, ovarian cancer, and lung cancer combined. Yet very few Americans ever talk about domestic violence

Allstate Purple Purse

The Allstate Foundation, through the Purple Purse Challenge, is making it easier to talk about domestic abuse and the financial abuse that traps women in abusive relationships. The Purple Purse program funds more than 140 domestic violence organizations which aid domestic violence survivors with life-changing financial empowerment services to help break the cycle of violence in our nation.

Domestic violence and financial abuse often go hand-in-hand. The number one reason domestic violence survivors stay, leave, or return to an abusive relationship is that they don’t have the financial resources to break free.

Allstate Purple Purse

This year Emmy-nominated actress and domestic violence activist, Kerry Washington is the Purple Purse Ambassador and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.

The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to PurplePurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY at 1-800-787-3224.

Please Tweet, Share on Facebook, or other social media channels about this great campaign.
Feel free to use these pre-written Tweets:

Tweets: “Go to #PurplePurse .com between 9/2 – 10/3 to join the Challenge and help a nonprofit near you compete for Allstate Foundation funding. ”

“Help victims of financial abuse by joining the #PurplePurse challenge. Donate to the organizations that serve them at bit.ly/PurplePurse_2014”

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.


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